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The Avatar Academy
Welcome to the Avatar Academy
Welcome! You've made an excellent decision (0:32)
How to use the course (1:32)
Tips on the interface
When to watch the Hero's Journey training (0:41)
A note on the Ultimate Avatar Toolkit (0:59)
Start Here
Before you begin: Avatar Basics the overview (9:36)
Avatar Basics 2 - Speak to just one person (5:38)
Avatar Basics 3 - Psychographics vs demographics (5:19)
Avatar Basics 4 - Use this data (2:32)
Module 1: Thumbnail your Avatars
1-1 Welcome to Module 1 (1:00)
1-2 Creating your Thumbnails (4:52)
1-3 Who exactly is the client? (4:15)
1-4 Don't get bogged down! (0:31)
1-5 Choosing your low hanging fruit (2:11)
1-6 Homework for Module 1 (1:49)
1-7 What to expect in Module 2 (0:31)
Module 2: Research & Mapping
2-1 Welcome to Module 2 (0:35)
2-2 Choosing your Avatar (reprise) (0:56)
2-3 Doing the Research (5:18)
2-4 Using Surveys (3:00)
2-5 Interviewing your Avatar (4:29)
2-6 Search Social Media (6:34)
2-7 If you're the Avatar (2:15)
2-8 Canva Template (0:37)
2-9 Homework for Module 2 (1:19)
2-10 What to expect in Module 3 (0:37)
Module 3: Refine & Position
3-1 Welcome to Module 3 (0:17)
3-2 Buying decisions (16:57)
3-3 Exact words used (2:23)
3-4 Language and age (2:09)
3-5 Ask questions (2:42)
3-6 Homework for Module 3 (2:05)
3-7 What to expect in Module 4 (0:32)
Module 4: What do they want?
4-1 Welcome to Module 4 (0:34)
4-2 Emotional Arcs (12:17)
4-3 And then... (1:25)
4-4 Your first person Avatar (4:10)
4-5 Homework for Module 4 (0:35)
4-6 What to expect in Module 5 (0:32)
Module 5: The Marketing Experience
5-1 Welcome to Module 5 (0:34)
5-2 What we're going to cover (1:15)
5-3 Anatomy of a Sales Page (16:01)
5-4 Recap of the Anatomy - Quick reference (3:59)
5-5 Testing your page (5:38)
5-6 Using the Worksheets: Worksheet 5A (5:51)
5-7 Using the Worksheets: Worksheet 5B Sales Page (3:27)
5-8 Advanced Copywriting: Subheadings (3:42)
5-9 Advanced Copywriting: Open Loops (2:54)
5-10 Become a Sales Page connoisseur (1:56)
5-11 Homework for Module 5 (0:49)
5-12 What to expect in Module 6 (0:20)
Module 6: Educate your Market
6-1 Welcome to Module 6 (4:29)
6-2 How to Choose the Content to Create (9:59)
6-3 How to use Social Media Calendar Spreadsheet (6:47)
6-4 Homework for Module 6 (1:34)
Academy Q&A Calls
Avatar Academy | Q&A Call 1 | August 2017 (72:58)
Avatar Academy | Q&A Call 2 | September 2017 (63:40)
Avatar Academy | Q&A Call 3 | October 2017 (36:41)
Avatar Academy | Q&A Call 4 | November 2017 (82:37)
Avatar Academy | Q&A Call 5 | January 2018 (59:24)
Avatar Reboot | Q&A Call 1 | April 2 2018 (59:09)
Avatar Reboot | Q&A Call 2 | April 9 2018 (61:20)
Avatar Reboot | Q&A Call 3 | April 16 2018 (52:16)
Avatar Reboot | Q&A Call 4 | April 23 2018 (63:03)
Bonus: The Ultimate Avatar Toolkit
Ultimate Avatar Toolkit | 1 Welcome (1:15)
Ultimate Avatar Toolkit | 2 Contents (2:56)
Ultimate Avatar Toolkit | 3 Why (1:36)
Ultimate Avatar Toolkit | 4 Work Order (1:36)
Ultimate Avatar Toolkit | 5 Amazon (3:12)
Ultimate Avatar Toolkit | 6 Thumbnail (2:15)
Ultimate Avatar Toolkit | 7 Canva Template as a PDF
Ultimate Avatar Toolkit | 8 Canva Template on Canva (3:40)
Ultimate Avatar Toolkit | 9 Using the Canva Template (19:53)
Bonus: The Hero's Journey
Hero's Journey | 1 Welcome (0:43)
Heros Journey | 2-1 The Journey (14:14)
Heros Journey | 2-2 The Journey (7:11)
Heros Journey | 2-3 The Journey (6:57)
Hero's Journey | 3 Magical (2:45)
Hero's Journey | 4 Powerful (0:39)
Heros Journey | 5 Thanks (0:17)
BONUS: Masterclass
Draw your crowd - Funnel Basics (64:23)
6-3 How to use Social Media Calendar Spreadsheet
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